In the ever-evolving landscape of solar marketing, staying ahead of the curve is essential. With recent changes in FCC and TCPA regulations, the lead generation space has undergone a transformative shift. Today, obtaining one-to-one consent is not just a choice; it’s a legal mandate. The game-changing rulings have reshaped how companies approach lead generation, ensuring a more transparent and consumer-centric process.
The New Standard: One-to-One Consent
Under the updated FCC and TCPA regulations, it is now imperative to secure one-to-one consent from consumers who express interest in solar products or services. This means that the consumer explicitly grants permission for direct communication from specific companies of their choosing. No more ambiguous opt-ins or generic permissions – the power is now in the hands of the consumer.